Luker Rowe partner with WWSET

News > Luker Rowe partner with WWSET

Wycombe Wanderers Sports and Education Trust (WWSET) are delighted to announce our partnership with Luker Rowe, who has joined us as a Friend of WWSET sponsor. This means, in short, that ourselves and Luker Rowe can work closely to spread the word of both of our brands more effectively.

WWSET is the official charity of Wycombe Wanderers, and our main role is to connect, inspire, motivate and educate our local community through the power of Sport. We have four main areas of interest: Education, Sports Participation, Health and Social Inclusion. Importantly, WWSET works inclusively with Wycombe Wanderers Football Club, but remains a separate legal and financial entity, which means that every penny raised by us goes back into making our programmes the best we can make them.

We run a variety of programmes from after school soccer clubs to holiday sport camps, mindfulness walks and allotment spaces to yoga and Indian Clubs sessions, juvenile crime intervention to youth clubs and employability workshops and everything in between! We also work with a number of local organisations and charities such as Seerah Today, who educate people in the Islam faith.

A big success we had recently was with the Buckinghamshire Council Fostering and Adoption Service, with a child in their care, Owen, who is 14 and really struggling at the moment. He had expressed an interest in becoming either a football writer or a football coach when he is older, and we were perfectly placed to help give him a taste of the environment. WWSET staff took Owen on a tour of Adams Park, through all of the out-of-bounds and behind-the-scenes areas.

When the tour, which lasted approximately 90 minutes plus stoppage time, came to a conclusion, Owen and Ben were presented with WWSET coaches shirts – all the rage on catwalks all over Milan, Paris and High Wycombe – joined us at Cressex Community School, where our summer soccer camp was in full flow. The boys are both keen footballers and took to their new responsibilities very well.

Owen took his responsibilities as a WWSET sessional coach seriously and took control of the session like a seasoned professional, all whilst remaining under the watchful eye of WWSET coach, Shaun O’Hagan. Owen communicated with the players in a car and concise way and watched over the match with great confidence and just the right level of authority. Nothing seemed to faze him about the experience of refereeing and coaching the players, most of whom were only a couple years his junior at 11 or 12. To be fair, that is a really difficult thing to do, and Owen managed the game with poise and composure. We’re sure he will be gunning for Gareth Ainsworth’s job in the next few years!

Finally, on Saturday 21st August, Owen and Ben came along to the Wycombe Wanderers vs Lincoln City fixture at Adams Park, where they were able to sit pitchside and watch the Chairboys see out a 1-0 victory over the Imps, courtesy of Sam Vokes’ 2nd-minute header. The atmosphere was electric during the game, and the boys got to see their heroes up close. Ben, a left-footed wing back sees Joe Jacobson as his hero, and Owen, a two-footed advanced central midfielder and occasional striker has his eyes out for the Beast, Adebayo Akinfenwa.

Working with Owen, who was adopted at age 3, and being able to provide a positive and engaging day during a difficult time in his life is something that WWSET see as hugely rewarding, and reason enough to form partnerships like this one with the Buckinghamshire Fostering and Adoption Services.

We have recently launched a running club called ‘Stepping Stones: The Basics of Running’, which is currently looking for participants. Stepping Stones is a series of workouts that aim to improve flexibility, agility and technique which will make running easier. The 12-week course is only £60, and will help people who have never run before and those looking to shave that last 30 seconds off their marathon personal best. Go to for more information and to sign up!

Providing value for the partnerships we create is really the key for us, and working with Luker Rowe is an exciting opportunity for us to develop some really exciting marketing activations that we have been discussing. We have some exciting things coming up in the future, keep your eyes peeled for future projects between WWSET and Luker Rowe!

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